We are Direct People.

Making the most of people's needs and technology for your business.

Our experience

70+

products and solutions

launched to the market

300+

clients

from many different industries

14

years on the market

the first innovation agency in the Czech Republic – founded in 2010

40+

countries

CEE, MENA, UK and USA

30+

Direct People

experts on innovation, AI, research, UX and marketing

What we do

Ideas & design
1-3 months

Discovering opportunities and sketching solutions that can help your business grow with people’s needs as a priority.

Products & services
3-6 months

Testing attractivity, feasibility and viability of your ideas. Designing, building and launching new products, services and solutions.

Scaling
business
1-10 years

Growing the products to achieve expected business results before integrating them in your business as usual.

Why to work with us

Experts on
demand

We provide an unmatched pool of know-how and experience that transfers directly to your team.

Delivery.
Not just advice

We deliver ready to use solutions that capitalize on the latest technology and AI.

Global
reach

We can take your business anywhere. Together with Finshape we are in CEE, MENA, UK and USA.

What does the trick

Customer needs first

We gain a complex understanding of your customers’ needs and motivations to develop solutions that fit perfectly to the market.

Strategy

Understanding the reality of your company helps us shape the vision and strategy to ensure maximum utility and tangible results.

Technology & AI

Our in-house technical and AI teams enable us to effectively use the latest technology and AI whenever it makes sense.

Joint teams

From day one, we work as one team to combine our expertise and pass on our know-how to your team.

Reliable methodology

We have an unparalleled store of working know-how in methods such as Human-Centered Design, Design Thinking, Lean Stack and Agility.

Shared risk

We create long-term partnerships where effort, risk and reward are shared, ensuring that our team is fully invested in your success.

See for yourself

Discovering new business models and opportunities in mobility for the new segment of small fleet

Business / Market verification of created concept of the complex mobility management

Representing EW abroad in order to close new business deals with potential partners

“For us at Eurowag, Direct People are not just consultants with the right vision. They also have the ability to turn this vision into specific measures within our organization with the right understanding of its complexity, and help us make the right decisions.”

Klaus Burkart

COO and Eurowag Group Board Member

New business opportunities search in content monetisation, B2B media services, investments

Verification and quantification of the ideas and opportunities potential

Establishment of innovation leadership and culture of experimentation

“Direct People brought a new and fresh point of view on our industry. They showed us new processes and approaches to product and services development and most importantly capacities and speed thanks to which we were able to do an enormous amount of work and launch a new product in a really short time.”

Vladimír Piskáček

Editorial Director of Economia

New business opportunities search in area of job advertising, education, segments of elderlies and others

Designing, co-developing and launching a new product on key – Práce za rohem

Product expansion abroad and product management in the Czech Republic and Poland

“Cooperation with Direct People is the main reason behind successfully launching our new service on the market. They are not just consultants who offer good advice but they took full responsibility for the projects success.”

Milan Jasný

CEO LMC

Our clients